Is a Vision Statement Really Necessary?
In today’s hectic, urgent global marketplace, we may be tempted to short cut development of our organization’s strategic plan. If anything, the “noise” created by our competitors can attract even the most loyal clients and customers, making clear focus more important than ever. The power of an organization’s Vision Statement goes beyond the statement itself. Indeed, the process of creating the Vision Statement is as important and valuable as the final written statement itself, getting all participants agreeing on and owning a unified path.
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